Symeta is a state of the art printing company which specializes in digital and variable data printing as well as mailing. As a member of Colruyt Group, they provide direct mailing solutions for all operating units within this group. When creating direct mailing campaigns on a regular base, Belgian postal service Bpost offers the possibility to reduce costs when complying to their sorting system. By introducing Bpost MailID v2, Symeta was able to adapt to the sorting requirements for direct mailing drops. This comes in two variations:

• MailID: A way to identify each letter with a unique barcode. The barcode itself holds no routing or sorting information; its only purpose is to identify the mail piece in a unique way.
• Round & sequence: A way to pre-sort the deposit in a specific order, based on addressee location. A sequence reference is printed on the envelope in addition to the mailID barcode.

As Colruyt Group is sending out tens of millions of letters each year, being able to make use of the cost reduction which Bpost offers meant the ROI of this project was quite huge.

As a functional analyst within this project, my main task was to:

• Get a better overview of the application landscape by creating context & scope diagrams
• Determine integration requirements by analysing the request and response specifications
• Create test scenarios and test cases to verify if the system and non-functional requirements were met

Symeta Bpost mail ID